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Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.

SEO COURSE CONTENT

  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Search Engine Marketing (SEM)
  • Pay-per-click (PPC)
  • Email Marketing
  • Lead Generation

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